Bell & Ross: Bombs over Beijing

Bell & Ross, the Franco-Swiss brand that creates watches for Air Force professionals, famous for the Bomber inspired models especially are dropping a new flagship store in BEIJING. 

The brand announced today the opening of its first boutique in Beijing China, a strategic step for the brand that attests to its dynamic international growth. Bell & Ross celebrated this event by introducing three exclusive and limited editions to the delight the many collectors and enthusiasts of the brand in China.: blue versions of Bell & Ross‘ iconic models: BR01 Radar, BR01 Compass and BR01 Airborne, limited to a hundred pieces each.

The store perfectly reflects the identity and principles that define Bell & Ross watches: pure lines and timeless elegance. The boutique’s glossy black trimmed windows coupled with Wenge wooden panels set the tone, a modern yet intimate atmosphere.